Finding a trustworthy jeweller is of utmost importance when you're investing in jewelry that will last more than a lifetime. Here's a guide to help you with your hunt!

If you are in the market to purchase some jewellery; before starting to look for a jeweller, it is important that you educate yourself about what you are going to buy first. If you are looking to purchase precious stones, the International Gemological Institute website has a lot of information which can guide you on what to look for in a jeweller. Finding a potential jeweller is easy when you use the internet, but there are some things you should consider way before choosing where to buy your jewellery.

• Established and Has Credentials

It is important that you choose a jewellery store that is established and also has industry accreditation which will help to ensure that they are a reputable company. You can quickly check how long a business has been running using the internet, as well as also check out their online reviews to see what their customers think of them. There are many independent review sites that you can check out; and searching for the best jewellery stores Sydney couples have grown up with will return many listings of the top local jewellers.


• The Personal Touch

You cannot just use whatever you find online to make an fully-informed decision, and you will need to draw up a shortlist of potential jewellery stores to contact. You can call each store individually, send them an email, or the best way to judge their level of service is to visit the store and speak to them in person. You will be able to judge whether the jeweller is listening to you or just trying to sell you what they want, usually what will make them the most profit!

• A Variety of Services

Some jewellers offer very little in the way of services other than the sale of items and simple repairs. Some do not even do the repairs themselves and subcontract this out to third parties. The sign of a quality jeweller store is one that not only has an excellent variety of stock, but they also have an in-house professional qualified in gemology. In-house repairs is also a sign of good jewelers, as well as being able to design and create bespoke pieces of jewellery for their customers.


• Certifications

If the jewellery that you are looking to buy has precious stones, especially diamonds, you will want to ensure that they only provide certified diamonds so that you know that they are not from conflict areas around the world. If the jewellery store does not have any certificates for their diamonds, then you will want to take your business elsewhere, although this is not very common in this modern age anymore.

• Knowledgeable and Full Disclosure

You will want to choose a jewellery store that has both knowledgeable members of staff who are also willing to answer any questions and help to educate their customers. A good jeweller will often recommend a lower grade diamond that will look better in a ring, as well as cost less, rather than just try and make as much out of you as they can.

Shop around and speak to as many different shops as you can before you make your choice. There are some excellent jewellery stores in Australia that will go that extra mile to help keep their customers happy you just have to find them!